Independent research only · Not affiliated with any government, bank, or auction agency · Register, pay, and bid on the official source directly.
First listed30 Aug 2026
Relisted onceLatest 26 Oct 2026
Registration and EMD closed29 Oct 2026, 5:00 PM IST
Online auctionScheduled 30 Oct 2026, 10:00 AM–5:00 PM IST
Hero Housing FinanceStatus pending
Land in Sathuachari, Vellore: Hero Housing Finance auction
Land in Sathuachari, Vellore, Tamil Nadu, listed by Hero Housing Finance Limited under the SARFAESI Act, 2002. This is its second listing since Aug 2026, with the reserve down 30% on the first.
Registration closed on 29 Oct 2026, 5:00 PM IST. Reserve ₹35 L, EMD ₹3.50 L.
First seen · Source: Hero Housing Finance listing on bankeauctions.com
Key facts Hero Housing Finance auction of land in Sathuachari, Vellore
Lender
Hero Housing Finance Limited
Status
Status pending
Property
Land
Address
Doors 59 and 59/A, village Sathuachari Natham, Vellore, Tamil Nadu
Land area
941.5 sq ft
Possession
Physical
Sold under
SARFAESI Act, 2002
Online auction
30 Oct 2026, 10:00 AM–5:00 PM IST
Registration and EMD closed
29 Oct 2026, 5:00 PM IST
Reserve price
₹35,00,000
Bidding
Bids rise in steps of ₹25,000, and a late bid extends the auction by 10 minutes, with no limit
Earnest money (EMD)
₹3,50,000, 10% of the reserve
Official source
Hero Housing Finance listing 244098 on bankeauctions.com
Last verified
28 Oct 2026
Compiled from Hero Housing Finance Limited’s listing 244098 on bankeauctions.com, as BiddingPulse’s records held it on 28 Oct 2026. BiddingPulse is independent research, not affiliated with the lender or bankeauctions.com; follow the lender’s registration and payment instructions. The sale follows the lender’s published process.
On the numbers
What the “₹35 L reserve” means
What Hero Housing Finance’s listing says
The lowest bid the lender will accept is ₹35,00,000, with a ₹3,50,000 EMD due by 29 Oct 2026, 5:00 PM IST. It is the second listing we have recorded; the first asked ₹50,00,000.
What BiddingPulse covers
All 2 listings we have recorded and their reserves, the property as the listing describes it, and what the SARFAESI sale rules require after the auction. BiddingPulse reads the sale notice only for the type of possession; inspection and dues are for you to check there. Names of borrowers and other people are left out.
Auction summary
Source: Hero Housing Finance listing on bankeauctions.com
Hero Housing Finance Limited is selling land in Sathuachari, Vellore, Tamil Nadu. Its sale notice says the lender has taken physical possession. The property is security for a loan, and the lender is selling it under the SARFAESI Act, 2002, which lets a lender sell a defaulted loan’s security without going to court.
Bidding starts at the reserve price of ₹35,00,000. To take part you pay an earnest-money deposit (EMD) of ₹3,50,000, 10% of the reserve, by 29 Oct 2026, 5:00 PM IST. The online auction is scheduled for 30 Oct 2026, 10:00 AM–5:00 PM IST. Bids rise in steps of ₹25,000, and a late bid extends the auction by 10 minutes, with no limit.
The lender has listed this property 2 times since 30 Aug 2026. The reserve is down 30% on the first listing.
Use the official listing below to read the sale notice, register, pay the EMD and bid. Check every figure here against it first.
Reserve price history
From the lender’s 2 listings on bankeauctions.com
Hero Housing Finance has listed this property 2 times in our records, which start in May 2026. A listing counts as the same property when the lender, the city and nearly all of the description match. Banks don’t publish auction results, so the listings don’t say whether earlier rounds drew bids.
₹50 L
₹35 L−30%
1st7 Sep
Now29 Oct
Reserve down 30% across both listings, from ₹50 Lto ₹35 L.
Listing
Registration deadline
Reserve and EMD
Source
First listing
7 Sep 2026
Reserve ₹50,00,000 · EMD ₹5,00,000
Listing 239181
Current listing
29 Oct 2026
Reserve ₹35,00,000, down 30% · EMD ₹3,50,000
Listing 244098
Auction & payment timeline
Source: Hero Housing Finance listing on bankeauctions.com; SARFAESI sale rules
Stage
Date
What it means
Source
Sale notice published
13 Oct 2026
The listing’s press-release date for the lender’s sale notice
Listing 244098
Second listing seen
26 Oct 2026
First seen on bankeauctions.com
Listing 244098
Inspection
In the sale notice
The listing sets no date; the notice says whether and when you can visit
Sale notice
Registration and EMD closed
29 Oct 2026, 5:00 PM IST
Register, pay the EMD and submit your opening offer (usually at least the reserve); bidding itself is in the online auction
Listing 244098
Online auction
30 Oct 2026, 10:00 AM–5:00 PM IST
On bankeauctions.com. Bids rise in steps of ₹25,000, and a late bid extends the auction by 10 minutes, with no limit
Listing 244098
25% of the price
Sale day or next working day
The EMD counts toward it
SARFAESI Rule 9(3)
The other 75%
Within 15 days
From the bank’s confirmation of the sale; up to three months if the bank agrees in writing. The sale notice can set an earlier date, such as the 15th day from the auction; confirm the date with the authorised officer.
SARFAESI Rule 9(4)
Sale certificate
Once paid in full
Issued by the bank’s authorised officer
SARFAESI Rule 9(6)
Sale, possession and payment terms
The listing gives the property, the reserve, the EMD and the deadline. Possession, inspection, dues and the exact payment terms are in the lender’s sale notice, so read it before you pay the EMD.
Listing 244098
What exactly is being sold?
941.5 sq ft of land, about 87.5 sq m, at Doors 59 and 59/A, village Sathuachari Natham, Vellore, Tamil Nadu. It comes in two pieces: one 44 ft east to west and 4 ft north to south, 176 sq ft, and the other 39 ft east to west and 19.5 to 20 ft north to south, 765.5 sq ft. It has a street on the west. It is recorded under old survey No. 448/21 and new survey No. 666/7. Personal names left out for privacy.
BiddingPulse explainer
What do the listing’s terms mean?
A survey number identifies the land in the revenue map; where the description gives an old and a new one, both are the same land under the old and new surveys.
Listing 244098; BiddingPulse explainer
Who can bid?
The listing sets no category of bidder. Bidding needs registration on bankeauctions.com with KYC documents and the EMD paid before the deadline, as the sale notice says. Registering or paying does not by itself make you eligible: the sale notice sets who may bid and on what terms, and BiddingPulse has not checked it for this listing.
Sale notice
Does the lender hold the property, and can I see it?
The lender’s sale notice says it has taken physical possession. The listing gives no inspection date. Ask Hero Housing Finance’s authorised officer before you pay the EMD.
Not in the listing
What dues and encumbrances are disclosed?
None in the listing. Unpaid property tax, society maintenance, electricity or water charges, and any other claim on the property can pass to the buyer. Ask the authorised officer in writing what the lender knows of, and check the sale notice.
SARFAESI sale rules, Rule 9; BiddingPulse explainer
What do I pay after the auction?
25% of the price, EMD included, on the sale day or the next working day, then the other 75% within 15 days of the bank confirming the sale; the bank can agree in writing to up to three months. The sale notice can set an earlier date, such as the 15th day from the auction; confirm the date with the authorised officer. The sale certificate follows full payment. Stamp duty and registration are extra and usually the buyer’s.
BiddingPulse explainer
Can I withdraw, and what if I miss a payment?
Bank sales are usually “as is where is”, with no recourse for defects found later. Under the sale rules a buyer who misses a payment loses the deposit already paid. The sale notice states the terms that apply.
Verify on the official source
Public Hero Housing Finance listing
Check the reserve, EMD, dates and terms on the lender’s listing before you act. Bid on bankeauctions.com, and register and pay the EMD as the sale notice says: online for some lenders, by demand draft at a branch for others.
The reserve is ₹35,00,000 and the earnest-money deposit (EMD) is ₹3,50,000, 10% of the reserve. Registration, the EMD and opening offers were due by 29 Oct 2026, 5:00 PM IST; the bidding itself is in the online auction after that, and the sale notice sets how to pay the EMD.
Who can bid for this land?
The listing sets no category of bidder. You register on bankeauctions.com with KYC documents and pay the EMD before the deadline, as the sale notice says, but registering or paying does not by itself make you eligible: the bank’s sale notice sets who may bid and on what terms, and BiddingPulse has not checked this listing’s notice. Read it on the listing before you pay.
Has this property been listed before?
Yes. This is the second listing BiddingPulse has recorded. The first, with registration by 7 Sep 2026, asked ₹50,00,000; this one asks ₹35,00,000. Banks don’t publish auction results, so the listings don’t say whether earlier rounds drew bids.
Does the bank have possession, and can I inspect it?
The lender’s sale notice says it has taken physical possession. The listing gives no inspection date. Ask Hero Housing Finance’s authorised officer before you pay the EMD.
What do I pay if my bid is accepted?
Under the SARFAESI sale rules, 25% of the price, with the EMD counted in it, on the sale day or the next working day, then the rest within 15 days of the bank confirming the sale, or up to three months if the bank agrees in writing. The sale notice can set an earlier date, such as the 15th day from the auction; confirm the date with the authorised officer. Stamp duty and registration are extra.
Where do I register and bid?
Bids are placed on bankeauctions.com, under Hero Housing Finance’s terms. The sale notice gives the registration and EMD payment details: online for some lenders, by demand draft at a branch for others. BiddingPulse is independent research and does not accept registrations, deposits or bids.